Latest Articles

6 Key Reasons Users Abandon AI Tools (& What To Do About It)

Strella interviewed 10 customers who recently gave up on an AI tool to understand what makes users walk away, and how teams can avoid it.

January 30, 2025

5 Customer Research Tips to Kick Off 2025!

January 22, 2025

What do participants really think of AI-moderated interviews? Turns out, they prefer them!

December 11, 2024

September 6, 2024

Quantitative vs. Qualitative Research: Striking the Perfect Balance for Customer Insights

September 6, 2024

Ensuring Objectivity in Customer Research: 10 Tips For Crafting Unbiased Interview Guides

September 6, 2024

Tackling Qualitative Data Analysis: 4 Tips for Enhanced Research Efficiency

September 6, 2024

Common Pitfalls of Unmoderated Usability Testing and 6 Game-Changing Tips for Success

September 6, 2024

Introducing Strella AI: Human Insights in Hours, Not Weeks