Introducing Strella AI: Human Insights in Hours, Not Weeks

Today, we are thrilled to introduce Strella, a customer research platform that uses AI-moderated interviews and real-time synthesis to deliver human insights in hours, not weeks. Alongside this launch, we’re proud to announce our $4M seed funding, led by Decibel Ventures with participation from Unusual Ventures and other angel investors. This seed investment fuels our mission to make fast, high-quality customer insights accessible to every company.

The Problem: Balancing Speed and Quality in Customer Research

Starting our careers in UX Research, Product, and Consulting, we’ve both believed that companies should always use customer data as their north star. Listening to customers and actioning on their feedback is imperative for both product development and marketing. But in our experiences until this point, it’s been too time-consuming and challenging to gather actionable customer insights. We can’t tell you the number of times we were told, “Yes, you can run customer research, but it will delay our launch by 8 weeks and we can’t push out the timeline” or “Sorry, we just don’t have the capacity to get feedback from customers right now.” The problem is only getting worse as competition gets fiercer and companies move faster. Feeling the impact of this pain point across so many different roles inspired us to solve this problem together - we knew there had to be a better way.

Introducing Strella: The end-to-end platform for faster customer insights

Traditionally, the process of gathering qualitative insights has required many steps — finding customers to speak with, reaching out to them, preparing a question guide with unbiased questions, conducting interviews, analyzing the data, and then sharing it out with the team. Altogether, the process can be very manual and time-consuming. This is where Strella changes the game.

Working alongside researchers, product managers, marketers, and designers, Strella uses AI to streamline all of these steps, drastically shrinking project timelines and speeding up time to insights by 10x. This makes gathering human insights scalable and accessible for a team of any size. As a result, teams can supercharge their research velocity and make smarter decisions faster, turning research into a no-brainer—even in situations where it might have been skipped before.

What Makes Strella Different?

• End-to-End Platform: We use AI to streamline everything from recruiting participants to conducting interviews to reporting insights. No need for separate tools or piecemeal solutions, you can do it all here.
• Flexible, Human-Centered Research: We believe empathy and the human touch is crucial in research. With our own experience in customer research, we designed Strella to be flexible and adaptable. You can tailor the experience to your needs — whether that’s conducting your own interviews or creating your own question guide. Strella fits seamlessly into any workflow.
• Real-Time Insights: Our real-time synthesis allows you to act on insights immediately, keeping you ahead of competitors. Sharing with your team also becomes much easier with our auto-generated highlight reels.
• Empower anyone on your team to do research: With Strella’s AI-powered tools, anyone in your company can run comprehensive research, free from bias, and share insights confidently.

We’re not just delivering faster research; we’re enabling companies to gain the depth of insight they need to stay ahead in a constantly shifting market.

A Big Thank You

Building Strella together has been one of the most meaningful experiences in our lives, and we could not have done it without all of the people who helped us along the way. To our amazing team - thank you for all of your hard work that has truly brought this product to life. To our investors - thank you so much for believing in us and for all of your guidance at every stage. And finally, to our early customers - thank you so much for taking a chance on us and for truly co-creating Strella with us. Your feedback has been our north star.

Ready to Get Started?

As companies move faster, so should their research. With Strella, you can stay ahead of customer needs, react quickly to market changes, and make smarter decisions in less time. We’d love for you to try it. You can test out an interview here or sign up for a demo here.

Welcome to the future of customer research—let’s get started.

Lydia & Priya

Strella Co-Founders

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