You want brutally honest feedback? Ask Strella to moderate for you.

Something we don’t always realize when we think about AI interviews is the brutally honest feedback that you may uncover from your participants. Whenever I’m on product feedback calls with prospects or customers, even when I ask for brutally honest feedback, what I get back is often sugar coated, or isn’t the real truth. It’s not the other person’s fault — it’s human psychology, and I’ve been on the other side of this of this several times. The truth is, it can be really hard to deliver honest and candid feedback to another human. But apparently, when talking to AI, you can get a goldmine of brutally honest feedback.

For example — brutal, but helpful! :

We had Strella conduct AI interviews for us so that we could make adjustments to our own website. Post launch, we wanted to see how it was resonating with people in our target audience.

We got 3 key takeaways:

1. As a startup, social proof is really, really important. So we needed to move up testimonials and add case studies.
2. One long landing page was hard to navigate. So we needed to add navigation to the top bar.
3. We needed to remove repetitive content.

We made some of these changes and actioned on people’s feedback directly:

• We added in a navigation bar to easily explore the website,
• We removed participant testimonials since they weren’t adding much, moved up customer testimonials, and added in case studies,
• And finally, cut out some repetitive sections on the bottom of the site.

2 days after we launched the new website, I got this email:

While this email completely made my day and was instantly validating, we also saw real quantitative change to our site -- 30% increase in time spent, and 2x increase in sign ups!

If you were skeptical of the ability of an AI moderator to gather high quality insights from your participants, I highly recommend you check it out for yourself — in fact, some humans even prefer talking to an AI moderator, as people have the true comfort to speak their mind and be themselves.

If you’re interested in using Strella to improve or revamp your website, sign up for a demo here and check it out yourself!!